OUR STORY

Our Schogetten chocolates have been seducing sweet-tooths piece by piece for over half a century. Join us as we travel through time, from 1962 to the present!

Schogetten 100g Tafeln: Hafer Cookies

2019

One of the greatest ever fashion designers, Karl Lagerfeld, steps off the catwalk of life, sending the world into mourning. He leaves behind his unique collections and trends. And just like the fashion industry, Schogetten also sets new trends every year. 2019 sees oat cookies become en vogue as our Product of the Year!

2018

All Germany sweats. At temperatures that scrape at the 40 ° C mark, the Germans enjoy the record-breaking Kaiser weather. And the delicious variety of the year “yoghurt-blueberry-muesli” – in the heat of course iced.

Schogetten 100g Tafeln: joghurt-heidelbeer
Schogetten Originals 2017

2017

On February 6th Queen Elizabeth II marks 65 years on the British throne and thereby becomes the world’s longest reigning monarch. Our Schogetten offer even more variety with the new taste flavour of the year: lightly salted “Roasted Corn”.

2016

Every four years we have a leap year – and 2016 is another one. For us, the additional day is a reason to celebrate. After all it means we have even more time to enjoy our flavour of the year “Vanilla-Wafer”.

Schogetten Originals 2016
Schogetten 100g Tafeln: Black & White

2015

On March 20th people all over the globe are fascinated by a partial solar eclipse. Another and more delicious way to experience the impressive contrast between light and dark is to try our new flavour “Black & White”

2014

The German national football team proves what the best players can achieve as a team: they are the world champions! Our new flavour of the year – Schogetten à la Almond Cream Cake – is also world class.

Schogetten Originals 2016
Schogetten 100g Tafeln: Alpenvollmilch

2013

The eyes of the world’s citizens are fixed on the Vatican, and following the swift ‘Habemus papam’, people rejoice at the election of the new, charismatic pope. For Schogetten, too, the year heralds exciting new beginnings: with a new design and new recipe, the brand inspires chocolate connoisseurs and proves more irresistible than ever.

2012

The Olympic Games are held for the 30th time. Schogetten celebrates an anniversary, too: 50 years of single portioned chocolate. One of the birthday highlights is the Almond Brittle anniversary variety.

Schogetten 100g Tafeln: 2012
Schogetten 100g Tafeln: 2009

2009

USA: Barack Obama becomes the 44th president and takes the place of George W. Bush in the White House. Meanwhile, Marzipan enjoys an overall success and joins the other ten flavours to storm the nation’s supermarkets in a new and attractive design.

2007

The year of no borders: on 07.07.07, over one million people worldwide gather together at Live Earth concerts to celebrate the globe’s largest music event in history. Schogetten also conquers the world, and is now available in a total of 63 countries. The popularity of the chocolate piece continues: a new TV campaign kick-starts a nationwide Schogetten hype!

Schogetten 100g Tafeln: 2007
Schogetten 100g Tafeln: 2000

2000

Schogetten steps into a new century. The entire world is overcome by millennium fever. New Year’s Eve has never been so eagerly awaited, or so fervently celebrated!

1996

When it comes to sweetening success, Schogetten is always in the thick of it. Both at the 26th Olympic Games in Atlanta and as Germany raises the cup at the European Football Championships. It’s all about savouring the taste!

Schogetten 100g Tafeln: 1996
Schogetten 100g Tafeln: 1987

1987

Open to all: the divide between East and West begins to thaw. A 19-year-old German lands his plane in Red Square in Moscow. The Iron Curtain starts to twitch, and after 25 years, Schogetten, the ‘star of the chocolate sky’, shines brighter than ever before.

1974

Europe strengthens its ties: Germany, Great Britain, France and the Netherlands collaborate to build the first airbus. In another field, Germany assumes pole position and wins the FIFA world cup at home. There’s only one thing that tastes sweeter than this success: Schogetten.

Schogetten 100g Tafeln: 1974
Schogetten 100g Tafeln: 1962

1962

What a year! For the first time transatlantic images flicker in living rooms via satellite. At the same time, Schogetten is born.

Schogetten 100g Tafeln: Hafer Cookies

2019

One of the greatest ever fashion designers, Karl Lagerfeld, steps off the catwalk of life, sending the world into mourning. He leaves behind his unique collections and trends. And just like the fashion industry, Schogetten also sets new trends every year. 2019 sees oat cookies become en vogue as our Product of the Year!

Schogetten 100g Tafeln: joghurt-heidelbeer

2018

All Germany sweats. At temperatures that scrape at the 40 ° C mark, the Germans enjoy the record-breaking Kaiser weather. And the delicious variety of the year “yoghurt-blueberry-muesli” – in the heat of course iced.

Schogetten Originals 2017

2017

On February 6th Queen Elizabeth II marks 65 years on the British throne and thereby becomes the world’s longest reigning monarch. Our Schogetten offer even more variety with the new taste flavour of the year: lightly salted “Roasted Corn”.

Schogetten Originals 2016

2016

Every four years we have a leap year – and 2016 is another one. For us, the additional day is a reason to celebrate. After all it means we have even more time to enjoy our flavour of the year “Vanilla-Wafer”.

Schogetten 100g Tafeln: Black & White

2015

On March 20th people all over the globe are fascinated by a partial solar eclipse. Another and more delicious way to experience the impressive contrast between light and dark is to try our new flavour “Black & White”.

Schogetten Originals 2016

2014

The German national football team proves what the best players can achieve as a team: they are the world champions! Our new flavour of the year – Schogetten à la Almond Cream Cake – is also world class.

Schogetten 100g Tafeln: Alpenvollmilch

2013

The eyes of the world’s citizens are fixed on the Vatican, and following the swift ‘Habemus papam’, people rejoice at the election of the new, charismatic pope. For Schogetten, too, the year heralds exciting new beginnings: with a new design and new recipe, the brand inspires chocolate connoisseurs and proves more irresistible than ever.

Schogetten 100g Tafeln: 2012

2012

The Olympic Games are held for the 30th time. Schogetten celebrates an anniversary, too: 50 years of single portioned chocolate. One of the birthday highlights is the Almond Brittle anniversary variety.

Schogetten 100g Tafeln: 2009

2009

USA: Barack Obama becomes the 44th president and takes the place of George W. Bush in the White House. Meanwhile, Marzipan enjoys an overall success and joins the other ten flavours to storm the nation’s supermarkets in a new and attractive design.

Schogetten 100g Tafeln: 2007

2007

The year of no borders: on 07.07.07, over one million people worldwide gather together at Live Earth concerts to celebrate the globe’s largest music event in history. Schogetten also conquers the world, and is now available in a total of 63 countries. The popularity of the chocolate piece continues: a new TV campaign kick-starts a nationwide Schogetten hype!

Schogetten 100g Tafeln: 2000

2000

Schogetten steps into a new century. The entire world is overcome by millennium fever. New Year’s Eve has never been so eagerly awaited, or so fervently celebrated!

Schogetten 100g Tafeln: 1996

1996

When it comes to sweetening success, Schogetten is always in the thick of it. Both at the 26th Olympic Games in Atlanta and as Germany raises the cup at the European Football Championships. It’s all about savouring the taste!

Schogetten 100g Tafeln: 1987

1987

Open to all: the divide between East and West begins to thaw. A 19-year-old German lands his plane in Red Square in Moscow. The Iron Curtain starts to twitch, and after 25 years, Schogetten, the ‘star of the chocolate sky’, shines brighter than ever before.

Schogetten 100g Tafeln: 1974

1974

Europe strengthens its ties: Germany, Great Britain, France and the Netherlands collaborate to build the first airbus. In another field, Germany assumes pole position and wins the FIFA world cup at home. There’s only one thing that tastes sweeter than this success: Schogetten.

Schogetten 100g Tafeln: 1962

1962

What a year! For the first time transatlantic images flicker in living rooms via satellite. At the same time, Schogetten is born.